Brand design and website development for The Middle Ground real estate firm

Find Your Perfect Place in Bangalore. The Middle Ground Makes it Affordable.

Client (concept project)

The Middle Ground

Service

Brand Design & Identity
Website Design
Website Development

Deliverables

Website design file
Website source code file
Brand book
Brand digital assets

Website

Live Preview

Project overview

This project presents a concept design for The Middle Ground, a real estate firm seeking a fresh and approachable online presence. The project encompasses brand identity design ,and website development, aiming to bridge the gap between traditional and modern real estate experiences.

Project objectives

Establish a Unique Brand Identity: Develop a logo, color palette, and visual language that reflects The Middle Ground's commitment to a welcoming and personalized approach.
Craft a User-Friendly Website: Design a website that is easy to navigate and provides potential clients with a clear understanding of The Middle Ground's services.
Showcase Listings Effectively: Develop user-friendly features to showcase property listings with high-quality visuals and informative details.
Integrate Digital Marketing Tools: Ensure seamless integration of social media platforms and email marketing capabilities for wider reach.

Project Results

While this is a concept project, it provides a blueprint for the potential impact of a well-designed website and brand identity. Since this is not a live project, we cannot measure real-world results like website traffic or lead generation. However, this concept demonstrates the potential to create a powerful marketing tool that positions The Middle Ground real estate firm as a premier destination for affordable properties.